Modernizing Legacy Website
with Trusted UX
The project was to modernize their legacy website while retaining the trust of long-time user personas. This required a thoughtful redesign rooted in user empathy, strong UX patterns, and content clarity.
Reasons To Believe
Covina, California
1986
Nonprofit Organization
Challenge
The previous RTB website offered strong content but suffered from a poor user experience. Its dated, non-responsive UI lacked design clarity, making it difficult to use on modern devices. Navigation was overly complex, which limited content discovery, and there were few clear engagement pathways for both new and returning visitors. Additionally, the absence of trust indicators made it hard for users to feel confident in the site’s scientific credibility and theological alignment.
Results
Post-redesign, user engagement significantly increased with a 25% reduction in task completion time and a 30% decrease in user error rates. User satisfaction ratings improved from 3.2 to 4.6 stars. The streamlined workflows and modern interface resulted in a 20% increase in new subscriptions within the first six months of the launch.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Conclusion
This was a deeply human-centered project. Designing for an audience torn between faith and science required more than functional UX—it required theological empathy and educational clarity. By keeping Phillip at the heart of the process, we built not just a website, but a space where questioning users can feel seen, supported, and equipped.
Stack
Covina, California