Research & Discovery: We began by conducting in-depth user interviews with both spontaneous travelers and detailed planners to understand their planning habits and challenges. These insights revealed common frustrations, including the difficulty of finding unique travel ideas, organizing trip details in one place, and customizing suggested routes. We also reviewed competing travel apps and broader industry trends to identify areas for improvement and differentiation.

Structuring the Experience: Guided by our research, we reorganized the app’s structure to better support how users naturally plan trips. Key features were prioritized, and navigation was simplified to ensure that both types of travelers—those who plan ahead and those who explore on the go—could find and use the tools they needed with ease.

Design Exploration & Refinement: Initial concepts were sketched out in wireframes to explore different layouts and flows. These early designs were refined through multiple rounds of feedback, ultimately leading to a high-fidelity prototype that brought the full experience to life for user testing.

Validation Through Testing: We tested the prototype with a broad group of users, ensuring we addressed the needs of varying travel styles. Their feedback helped us identify small but important refinements that improved the app’s clarity, navigation, and overall usefulness.

Visual Design & Consistency: A clean and modern visual language was developed to reflect the app’s purpose—making trip planning feel inspiring and approachable. A full style guide was created to maintain consistency in future updates and ensure the experience remained cohesive across platforms.