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Solomon Padilla

Sr. Product Designer · UX / UI

Summary

Product designer with 15+ years shipping digital products across nonprofit, hospitality, and commercial real estate. I work from evidence — audits, interviews, and analytics — and turn it into information architecture, wireframes, and interfaces that teams can actually build. Recent work spans donation and checkout flows, map and data-heavy interfaces, and cross-platform mobile apps.

Experience

Sr. Product Designer

datacenterHawk · July 2023 – June 2025

  • Redesigned the map filtering system for a commercial real estate data platform, lifting feature discoverability 40% and task completion 35%.
  • Cut user error rates 25% and raised post-task satisfaction 45% by restructuring filter logic and clarifying applied-filter states.
  • Replaced accordion patterns with scannable cards and rebuilt data-visualization controls across heatmap, bubble, and logo views.

Sr. UI/UX Designer

Igniter Media · April 2022 – June 2023

  • Designed across four web applications plus brand email, social, and campaign work for a faith-based media company.
  • Helped formulate the UX/UI and marketing operations process for a newly created internal team, from concept through execution.
  • Contributed to tech-stack selection and to how the team defined its customer and their journey.

Lead Product Designer

Marriott Vacations · Jan 2020 – 2022

  • Led design for owner-facing vacation ownership products across a large hospitality portfolio.

Sr. UI/UX Designer

Welk Resorts · Sept 2017 – Dec 2020

  • Redesigned the Owner's Lounge member portal, increasing self-service bookings 28% and reducing support calls 35%, with average owner satisfaction of 4.6/5.
  • Ran 12 owner interviews and analysed three months of support chat logs; mapped a seven-step journey to locate where trust broke down.
  • Designed a cross-platform iOS and Android travel app; user retention rose 38% and daily active users 45% within three months of launch.

Selected projects

  • Reasons to Believe — donate section (Phase 2). UX audit, IA, wireframes, and copy deck consolidating two contradictory giving forms into one, with five education pages feeding it. Pre-launch.
  • datacenterHawk — map filtering. Filter IA and visual system for a spatial data platform built on ArcGIS.
  • Welk Resorts — Owner's Lounge. Member portal redesign spanning four backend systems: CRM, booking engine, rewards API, and support portal.
  • Experiences by Welk — travel app. Cross-platform trip discovery and planning for iOS and Android.

Education

  • Colorado State University–Pueblo Graphic Design
  • Pueblo Community College Visual Communications
  • Calvary Chapel Bible College — California & Spain Associate’s, Theology

Capabilities

UX Research · Heuristic Evaluation · UX Audit · User Interviews · Personas · Journey & Task Mapping · Usability Testing · Information Architecture · Wireframing · Prototyping · Interaction Design · Design Systems · Form Design · Data Visualization · UX Writing & Microcopy · Accessibility (WCAG) · Conversion Optimization · A/B Testing · Analytics · Design Sprints · Stakeholder Facilitation · Branding · Front-End Development

Tools

Figma · Adobe XD · Illustrator · Photoshop · Miro · Optimizely · Google Analytics · ArcGIS Online

Domains

Nonprofit & donor experience · Hospitality & travel · Commercial real estate · Faith-based tech · E-commerce

What colleagues say

“He's got a rare combination of competency and humility that make him able to latch on to someone else's vision and execute (really quickly) at a high level.” Philip Wright · Igniter Media
“Solomon was a steady presence of calmness, curiosity, and creativity. He excels at thinking through ideas from the ground up and shaping abstract concepts into thoughtful, well executed designs.” Matt Jeffery · datacenterHawk