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Client: Welk Resorts 

Types of Work: UI/UX, Digital, Print, Branding

Welk Resorts is a resort company that has several properties across the U.S. While working here I had the pleasure of creating multiple assets including websites, email, marketing material, digital publications and much more. 

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Digital Publication

Welk recently expanded their communication with a Digital Newsletter, a publication that is released monthly. Moving to a digital interactive PDF has allowed Welk to communicate more effectively with its core demographic on a regular basis.

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Email Marketing

During my time at Welk, I have been able to work on a multitude of campaign journeys including Confirmation, Activation, Onboarding, Lead Nurturing, Communication and Rentals marketing emails. 

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Online Brand Guidelines

I had the opportunity to bring Welk’s branding into the digital space, transforming a PDF into a digital website while adding branding attributes to the existing brand. This allowed Welk to share with partners and helped with the in house team’s brand management. 

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Websites

Most email campaigns are accompanied with a website ranging in Homes Pages, E-Commerces, Brochure, Landing Pages, and Portals.  

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In creating a new logo design I pitched for the company, I combined the "W" and a directional arrow to signify a travelers next journey. The mark was modern and had to be used on multitude medians to be recognizable.